A new look for a forward-thinking brand
At Macduff we’ve been in the fishing and shellfish industry for more than a century, but with new acquisitions and new markets, we’re always looking to the future. That’s why we’ve just invested in a smart new brand design that reflects our values and quality.
The fresh look includes a smart new logo. It’s a stylised letter ‘m’ for Macduff, and it also represents three ‘pillars’ which are central to our business - Sustainable Harvest, Process Excellence and Shellfish Enjoyment. The new logo is accompanied by a brand tagline that really says it all - at Macduff, we’re Wild about Shellfish™.
The brand also includes new colours, signs and packaging, as well as our new website. You’ll start seeing the new look around soon, if you haven’t already.