A new look for a forward-thinking brand

At Macduff we’ve been in the fishing and shellfish industry for more than a century, but with new acquisitions and new markets, we’re always looking to the future. That’s why we’ve just invested in a smart new brand design that reflects our values and quality.

The fresh look includes a smart new logo. It’s a stylised letter ‘m’ for Macduff, and it also represents three ‘pillars’ which are central to our business - Sustainable Harvest, Process Excellence and Shellfish Enjoyment. The new logo is accompanied by a brand tagline that really says it all - at Macduff, we’re Wild about Shellfish™. 

The brand also includes new colours, signs and packaging, as well as our new website. You’ll start seeing the new look around soon, if you haven’t already.

06/05/2014 - Macduff, re-brand

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